NBC Universal (Peacock)

Interim Head of Social (2024–2025)

Led editorial voice development and audience-first content strategy across Peacock’s brand and title channels.

Partnered with senior leadership across Marketing, Development, and Publicity to refine team workflows, roles, and goal setting.

Drove MoM & YoY growth of Peacock’s social footprint (+73% in 2024), increasing impressions and engagements by +171% and +215% respectively.

Managed and mentored a 30-person team including strategists, content creators, editors, and community managers.

Developed multi-channel editorial calendars and content pillars tailored to platform and audience insights.

Campaigns of note: 2024 Paris Olympics, Love Island USA S6 & S7, The Traitors S2, ted, NFL Kickoff, SNL50.

Director (2021–Present)

Directed multi-channel strategy and platform-specific content development to build brand awareness and affinity for various Peacock original titles, P1 films and live sporting events.

Oversaw Peacock’s largest series campaign to date, Love Island USA S7, generating 4.3B impressions and achieving #1 Nielsen ranking.

Led strategy for high-impact campaigns including the 2024 Paris Olympics, winning a Webby and Sports Emmy for innovative TikTok and live coverage activations.

Collaborated cross-functionally to bring to life advertiser integrations, cross-company synergy, and platform partnerships.

Utilized tools and social listening platforms (Sprout, Sprinklr, Talkwalker) to build audience intelligence and inform editorial strategy.

Delivered executive-facing reports on campaign performance and audience insights, inclusive of actionable pivots.

Discovery (Food Network)

Director (2017–2021)

Led content development strategy across Food Network’s digital ecosystem, engaging over 50M consumers.

Managed a multi-level team of fifteen creatives, producing 4,500+ digital assets annually across digital, social, and podcast formats.

Forecasted production needs against a $5MM annual budget and operationalized promotional plans across departments.

Executive Producer (2017–2018)

Led editorial strategy and execution across Food Network’s Snapchat Discover channel, engaging over 3M consumers daily.

Produced award-winning digital series and short-form content to bring new audiences into the Food Network brand ecosystem.

Managed and developed a team of ten junior producers, motion designers and copy editors.

Martha Stewart Living

Digital Producer (2010–2017)

Created lifestyle content across video and digital platforms, maintaining brand tone and editorial consistency.

Education & Affiliations

CUNY Hunter College — B.A. Media Studies (2006–2010)

Producers Guild of America — Member, New Media Council (2019–Present)

W.O.M.E.N. In America — Mentee (2020–Present)